Brink’s, a global provider of cash and valuables management, has entered a joint venture with Meedaf, an ADGM-licensed entity launched in April 2025, to transform cash and ATM services across the UAE and GCC.
The agreement marks the first strategic partnership on the Meedaf platform in the Middle East and North Africa (MENA) region.
Focus on innovation
The Brink’s-Meedaf joint venture will provide financial institutions with integrated cash-in-transit, money processing, ATM managed services, and digital retail solutions, including deposit machines, cash recyclers, and kiosks.
The collaboration aims to boost efficiency, improve operational security, and lower costs by combining Brink’s global expertise with Meedaf’s regional experience.
Technology-driven operations
Brink’s will contribute advanced route planning tools, crew deployment systems, and cash centre optimization technologies, now embedded into Meedaf’s offerings.
Nader Antar, EVP and President, Brink’s IMEA and APAC and Brink’s Global Services, said: “We are excited by the opportunity to collaborate with Meedaf to create a truly transformative service model. By providing a uniquely competitive value proposition, superior services, and solutions bridging physical and digital commerce, we aim to set a new standard in the UAE market for cash management, digital retail solutions and ATM management services.”
Regional growth plans
The partnership will initially roll out across the UAE, with expansion plans into other key GCC markets.
Eng. Abdulla Abdul Aziz AlShamsi, Managing Director at Meedaf, commented: “Our joint venture with Brink’s underscores Meedaf’s unwavering commitment to revolutionizing financial services through cutting-edge innovation and strategic alliances. By harnessing Brink’s unparalleled global expertise in cash management, we are poised to deliver exceptional operational efficiency and security to financial institutions across the region. This collaboration represents a pivotal stride towards realizing our vision of a more agile and resilient financial ecosystem, setting new benchmarks for excellence and transforming the landscape of financial services in the UAE.”
The new venture is expected to set updated standards in secure, technology-enabled cash handling services across the region.
tanvir@dubainewsweek.com
