UAE residents can now convert shopping and lifestyle rewards into airline miles, allowing everyday spending to contribute towards future Emirates and flydubai travel.
SHARE points and Skywards Miles can be exchanged
Emirates Skywards and SHARE by Majid Al Futtaim have introduced a partnership allowing members to transfer rewards between the two loyalty programmes.
Customers can convert SHARE points into Skywards Miles or exchange their airline miles for SHARE points, giving them more ways to use rewards earned through shopping, dining and travel.
The conversion rates are:
- 2 SHARE points = 1 Skywards Mile
- 5 Skywards Miles = 1 SHARE point
Members can convert between 2,000 and 150,000 points per transaction. They must have accounts with both programmes and link them through the SHARE or Skywards Everyday app before making a transfer.
Everyday shopping can contribute towards flights
The partnership connects everyday purchases across Majid Al Futtaim’s retail and entertainment network with Emirates and flydubai travel rewards.
SHARE has more than 16 million members across the UAE, Saudi Arabia, Egypt, Oman and Kenya. Its network covers more than 5,000 stores, brands and experiences across Majid Al Futtaim’s portfolio.
Meanwhile, Skywards Everyday offers members opportunities to earn rewards through participating UAE retail, dining and lifestyle brands, including noon Food, Costa Coffee and BinSina Pharmacy.
Members can therefore use eligible everyday spending to build up rewards that can be converted into airline miles, while existing Skywards Miles can be exchanged for SHARE points to spend within the retail and entertainment network.
How to link SHARE and Emirates Skywards accounts
Customers must first register with both loyalty programmes.
They can then link their accounts through either the SHARE app or the Skywards Everyday app. Once connected, members can transfer points between the programmes, subject to the minimum and maximum transaction limits.
The partnership was signed by Dr Nejib Ben Khedher, Divisional Senior Vice President of Emirates Skywards, and Darren Taylor, Senior Vice President of SHARE Rewards and Customer Solutions at Majid Al Futtaim.
