Tanishq has launched its Diwali 2026 campaign across the UAE, Qatar, Kuwait and Oman, highlighting how Indian communities celebrate the festival while building connections with people from different cultures.
Titled Share the Light, this India Wali Diwali, the campaign focuses on Indians living away from home and how traditions such as lighting diyas, preparing festive food and exchanging gifts continue across the Gulf.
Arun Narayan, chief executive officer of jewellery at Titan Company Limited, said Diwali celebrations among Indians abroad increasingly bring together neighbours, colleagues and friends from different backgrounds.
The campaign also highlights jewellery gifting during the festive season, which includes Karwa Chauth, Dhanteras, Diwali and Bhai Dooj.
As part of its festive promotions, Tanishq is offering up to 25% off diamond value and making charges, a 100% valuation on old gold exchange, and an additional benefit of up to AED 15 per gram on old gold jewellery brought in for exchange.
The offers are available at Tanishq boutiques across the UAE, Qatar, Kuwait and Oman. Terms, currencies and eligibility conditions vary by market, and customers should check the applicable conditions with their local boutique.
