Travellers in the UAE are increasingly opting for multi-destination journeys as a growing trend known as “Travel Maxxing” reshapes travel habits among younger generations.
New insights show that Millennials and Gen Z are placing greater emphasis on frequent, experience-led travel, with many choosing to visit multiple destinations within a single trip rather than focusing on one location.
Changing travel habits
The trend is particularly evident among younger travellers. Globally, 48% of Gen Z travellers said they visited more than one country on their most recent trip, reflecting growing interest in multi-destination travel.
Travel spending is also expected to rise, with 40% of travellers planning to increase their travel budgets in 2026. Meanwhile, 74% of Millennials and Gen Z describe travel as a “non-negotiable” expense.
Travellers are also showing a stronger preference for shorter-haul and regional trips, allowing them to spend more time at destinations and less time in transit.
UAE connectivity
The UAE’s role as a major aviation hub linking Europe, Asia and Africa is helping support this trend by making it easier for travellers to add stopovers and combine several destinations within one itinerary.
Plans to expand the country’s national rail network and improve domestic connectivity are also expected to support more flexible travel options for residents and visitors.
Spending opportunities
As travel becomes more experience-focused, spending is increasingly spread across multiple destinations, currencies and services throughout a journey.
This is creating additional spending opportunities across airports, transport hubs, hotels, restaurants and retail outlets. The trend is also increasing demand for travel benefits that offer convenience, comfort and flexibility.
According to Mastercard data cited in the report, travel-related spending continues to contribute to transaction growth. The findings also showed that 75% of Millennials and Gen Z plan to arrive at airports early to access lounge facilities.
Industry view
Todd Handcock, Global Chief Commercial Officer, Collinson International, said: “The term ‘Travel Maxxing’ speaks to a fundamental shift in how younger people travel, with Millennials and Gen Z prioritising more frequent, multi-destination journeys that combine flexibility, cultural immersion and experiences within a single trip; maximising time spent exploring rather than simply travelling.
This shift means travel is no longer a single transaction, but a series of connected spending moments across markets and currencies. For financial services providers, this creates a clear opportunity to drive cross-border spend, strengthen top-of-wallet behaviour and build deeper, more consistent engagement with customers throughout the year, particularly through relevant benefits and experiences that support the full travel journey.”
The findings highlight a broader shift in travel behaviour, with younger consumers increasingly viewing travel as an ongoing lifestyle activity rather than a once-a-year holiday.
tanvir@dubainewsweek.com
