Rare jewellery creations, exclusive collections and Guinness World Records attractions are drawing attention at the 57th edition of the Watch and Jewellery Middle East Show, with leading UAE jewellery brands unveiling new designs and showcase pieces.
Gold dress display
Al Romaizan Gold and Jewellery has introduced a gold dress making its first appearance at the exhibition. Manufactured in the UAE, the dress weighs more than 10 kilograms of pure 21-karat gold and is valued at Dhs5 million.
The piece is officially recognised by Guinness World Records as the world’s most expensive gold dress and is among the main attractions at the event.
The company is also launching several new jewellery collections exclusively during the exhibition.
New collections
Salem Al-Shueibi Jewellery is presenting the “Aura Mosa” collection, created in collaboration with Emirati designer Shamma Al Hallami.
The company is also showcasing creations from its “Sheikha Hind” collection, launched last year, alongside more than 500 new diamond designs.
Record holders
Arabian Gold & Diamond is displaying several creations that have earned Guinness World Records recognition.
Among them is the “Union Frame”, which incorporates landmarks from all seven emirates. The company is also showcasing the world’s largest mirror and the world’s largest “Mertasha” jewellery piece.
Luxury designs
Jawhara Jewellery is participating with a range of high-end collections, including its “Palm” Collection featuring 18-karat gold jewellery set with natural diamonds, rubies, emeralds and sapphires.
The company is also presenting pearl jewellery and bespoke diamond bridal sets produced as one-of-a-kind pieces, with only a single item created from each design.
tanvir@dubainewsweek.com
