Jewellery retailer Tanishq has opened its 18th store in the UAE, marking its first outlet in Dubai South at Ibn Battuta Mall. The new showroom is located in Andalusia Court and spans more than 2,000 square feet.
The expansion comes as the brand continues to grow its retail network across the Emirates.
Dubai South entry
The Dubai South opening follows the recent launch of another store at the Gold Centre in Dubai Gold Souk. With 18 operational outlets in the country, Tanishq is increasing its presence in both established jewellery destinations and newer residential communities.
The company said the Dubai South location aligns with its plan to serve emerging neighbourhoods with rising residential demand.
Arun Narayanan, Global CEO – Jewellery Division, Titan Company Limited, said: “We are proud to launch our first store in Dubai South. It reflects our focus on building relevance in markets that represent the future of urban living in the UAE. Dubai South represents a natural next step for our brand’s expansion, combining residential growth with long-term community development, and Titan’s commitment to investing in formats and locations that bring trusted jewellery closer to customers’ everyday lives.”
Growth strategy
Expanding on the choice of location, he added: “The Dubai South store is a considered step in Tanishq’s long-term expansion strategy in the UAE, anchored in being present where communities are taking shape. Dubai South is emerging as a key residential and employment hub, supported by infrastructure growth, aviation and logistics-led livelihoods, and a young, upwardly mobile population with a strong cultural connection to jewellery. This location allows us to engage closely with families as they mark important life milestones, reinforcing our intent to build enduring relationships in markets with sustained growth potential.”
The company said the new outlet offers gold and diamond jewellery, including bridal collections and high-value sets. The store is designed to cater to customers aged 25 to 45, including young families and professionals. The product mix targets mid- to high-income households, including the large South Asian expatriate community in the UAE.
UAE expansion plans
Narayanan said: “The launch of our Dubai South store represents a strategic step in strengthening Tanishq’s footprint in high-growth residential hubs. This market is characterised by young families, milestone-led purchases, and a deep cultural affinity for gold and diamond jewellery. Our focus remains on delivering a comprehensive jewellery offering under one roof, supported by transparent practices, consistent quality, and a retail experience that builds long-term trust. As we continue to expand in the UAE, our approach is anchored in understanding community evolution and aligning our presence with where customers live, celebrate, and invest in life’s most meaningful moments.”
The company confirmed it is evaluating additional locations across the UAE as part of its medium- and long-term expansion plans, with more store openings expected in the coming months.
tanvir@dubainewsweek.com
