In a significant move to bolster its presence in the Indian market, Etihad Airways, the UAE’s national airline, has unveiled Bollywood sensation Katrina Kaif as its new brand ambassador.
The collaboration marks a momentous milestone as Etihad rekindles its partnership with one of India’s most beloved Bollywood actresses.
Katrina Kaif is Etihad Airways Brand Ambassador
Renowned for her global appeal and grace, Katrina Kaif perfectly embodies the shared commitment to excellence as she joins hands with Etihad once more. The world will witness the fruits of this partnership through a captivating series of videos, to be showcased across Etihad Airways and Katrina’s social platforms.
Bollywood Actress Katrina Kaif shares her excitement
Katrina Kaif shares her excitement about the association: “I am thrilled to be back with Etihad Airways, a brand synonymous with world-class travel experiences. The airline’s commitment to excellence and its dedication to bringing people together resonate with my own values. I am excited to be part of a team that aims to create thoughtful connections and memorable experiences. I look forward to representing Etihad and being a part of their journey.”
Etihad Airways welcomes Katrina onboard
Amina Taher, Vice President of Brand, Marketing and Sponsorship at Etihad Airways, explains the significance of this collaboration: “We are thrilled to welcome Katrina Kaif to the Etihad Airways family as our brand ambassador.
“Our partnership with Katrina is far from ordinary, it embodies the spirit of innovation and sophistication our airline represents, while celebrating our commitment to uniting cultures and communities. With her remarkable journey and global recognition, we’re not only showcasing Etihad’s offerings, but also fostering authentic connections that genuinely resonate with Indian travellers and celebrating our commitment to India.”
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This renewed alliance builds on Katrina’s earlier association with Etihad Airways back in 2010 when she portrayed a discerning traveller, highlighting Etihad’s exceptional travel experience.
Through her previous partnership, she demonstrated her admiration for the airline’s dedication to providing top-notch comfort and service. Returning as a partner, Katrina and Etihad are not only reinforcing the airline’s relationship with Indian communities within the country but also in key global markets like the UAE, the United States, the United Kingdom, and Canada.
Katrina Kaif’s promotional videos for the UAE airline
As Etihad’s brand ambassador, Katrina will take center stage in a series of creative and engaging campaign videos that shine a spotlight on the airline’s unwavering commitment to unsurpassed comfort, flawless service, and seamless global connectivity.
Her collaboration further solidifies Etihad’s foothold in the Indian market, where it presently serves eight major cities, making it the preferred choice for travellers and seamlessly aligning with the airline’s strategy for sustained growth in India.
The first video release from this exciting collaboration features Katrina Kaif aboard Etihad’s newest A350 aircraft, providing a cinematic journey filled with emotions reminiscent of a Bollywood film – encompassing drama, love, and delightful surprises.
The video also showcases the exclusive Armani-Casa dining wear, luxurious bedding, and complimentary in-flight Wi-Fly service, beautifully encapsulating the very essence of Etihad’s unwavering commitment to excellence. You can now enjoy this captivating film on both Etihad and Katrina’s social media channels.
tanvir@dubainewsweek.com
