Union Coop promotes over 6,000 local products

by Staff Reporter
Union Coop

Union Coop has reaffirmed its commitment to supporting local suppliers through a broad set of measures aimed at easing operational challenges and strengthening the domestic supply chain.

Supplier support initiatives

According to CEO Mohamed Al Hashemi, the cooperative’s support plan includes fee exemptions, streamlined listing processes, and up to 50% discounts on display charges. The initiative also offers logistical and marketing support, as well as promotional events and field visits to local farms and factories.

“These efforts help strengthen the relationship between producers and consumers,” Al Hashemi said.

Focus on local products

Union Coop has aligned its efforts with the UAE’s “Make it in the Emirates” initiative by highlighting locally produced goods. Al Hashemi said that more than 6,000 local products are now available across Union Coop branches, with rising demand attributed to quality, competitive pricing, and consumer support for local businesses.

He noted that national products are increasingly able to compete with global alternatives due to their adherence to high standards.

Expansion and food security

Union Coop currently operates 30 branches across Dubai, with new locations planned for later this year. Al Hashemi said these will target growing residential areas, expanding the reach of local products and reinforcing the cooperative’s role in the UAE’s food security strategy.

“Union Coop launches impactful initiatives to empower farmers and local companies, including dedicated in-store display spaces and extensive promotional and marketing support aimed at boosting sales and raising consumer awareness of the importance of supporting local products as a cornerstone of the national economy,” he added.

tanvir@dubainewsweek.com

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