Union Coop has launched its annual “Back to School” campaigns across its retail branches and digital platforms, aiming to support families as the new academic year approaches.
Focus on school essentials
The initiative features a wide range of school supplies including stationery, office items, and educational electronic devices. These products are selected to align with current educational needs and student preferences.
Mohamed Al Hashemi, CEO of Union Coop, said:
“At Union Coop, we strive to provide a seamless shopping experience for families and students at the beginning of every academic year. This is achieved through a wide selection of top-quality products, ranging from the latest stationery and office supplies to modern educational electronic devices that have become essential tools in today’s learning environment.”
Support for local products
Al Hashemi noted that this year’s campaign offers an expanded range of school supplies that meet international standards. He also emphasized the retailer’s commitment to supporting local manufacturers by featuring domestic brands known for their quality and reliability.
“This year, our ‘Back to School’ campaigns are exceptional in both content and variety. We have ensured the availability of school supplies that meet global standards and help prepare students effectively for the upcoming school year. The products are designed to suit different tastes and requirements, offered in a convenient shopping environment across our branches and digital channels,” he said.
Family-focused approach
In addition to educational items, the campaign includes a selection of food products and healthy snacks. According to Al Hashemi, these items are intended to support a balanced lifestyle for children and promote better concentration and academic performance.
The campaign reflects Union Coop’s broader strategy to contribute to the local community and education sector by providing certified, high-quality products at accessible prices.
tanvir@dubainewsweek.com
