As the glitz and glamour of awards season dominate headlines, UAE travellers are getting inspired to visit some of the most iconic destinations featured in this year’s nominated films and critically acclaimed TV shows.
From the dramatic desert landscapes of Abu Dhabi to the romantic streets of Rome, UAE travellers are increasingly keen to explore the real-life filming locations of their favorite on-screen settings.
UAE travel surge fuels set-jetting trend
Expedia has seen a significant rise in travel searches from UAE-based travellers to destinations showcased in popular films and TV shows.
These destinations not only offer unique experiences but also feature stunning landscapes and historical significance that have captured the imagination of audiences worldwide.
Abu Dhabi
Among the top destinations seeing a spike in interest is Abu Dhabi, where the vast dunes of the Liwa Oasis became a cinematic desert planet in a recent blockbuster. This surge reflects the ongoing popularity of “set-jetting,” where viewers are inspired to visit the locations where their favorite scenes were filmed.
The endless sands of Abu Dhabi’s Liwa Oasis have witnessed an 85% increase in searches among UAE travelers, many of whom are eager to experience the surreal desert scenery in person.
Featured in a major blockbuster film, this location has become a must-see for anyone captivated by its cinematic allure.
For those looking to immerse themselves in this stunning landscape, a two-night stay at the Qasr Al Sarab Desert Resort by Anantara, located in the heart of the Liwa Desert, starts at Dhs 2,259 per person. The resort’s fortress-like architecture and towering sand dunes provide the perfect setting for travelers seeking an unforgettable desert escape.
Malta
Beyond the UAE, the Mediterranean island of Malta is also seeing a surge in interest, with searches up by 175%.
This is largely due to the island’s prominent role in a historical epic about a legendary Roman gladiator. The breathtaking filming locations, such as Fort Ricasoli and Fort Manoel, offer visitors a glimpse into Malta’s ancient history while enjoying spectacular coastal views.
A four-night stay at The Xara Palace Relais & Chateaux in Mdina, Malta, starts at Dhs 1,674 per person.
The 17th-century hotel offers an opulent Baroque atmosphere, perfect for travelers who want to feel like they are part of an epic film set.
Other global destinations are also seeing increased interest, thanks to their roles in award-nominated shows and films,
Thailand (Best time to visit: November – May)
With a remarkable 285% increase in searches, Thailand’s tropical beaches and luxurious resorts have captured the attention of UAE travellers.
A four-night stay at the Four Seasons Resort Koh Samui, starting at Dhs 13,607 per person, offers visitors the chance to experience the stunning resort featured in a hit TV series.
Amsterdam (Best time to visit: March – May)
The famous tulip fields of Amsterdam have seen a 165% rise in searches, drawing travellers interested in the colorful landscapes featured in a Broadway musical adaptation.
A five-night stay at Van der Valk Hotel Schiphol starts at Dhs 1,287 per person.
Rome & Vatican City (Best time to visit: March – May)
Searches for Rome have increased by 115%, driven by the suspenseful drama surrounding the election of a pope in a popular thriller. Visitors can explore Vatican City and stay at the Hotel della Conciliazione, with rates starting at Dhs 4,096 per person for a six-night stay.
New York City (Best time to visit: April – June)
New York’s lively streets, featured in a film about a legendary folk music artist, have led to a 70% increase in searches. A four-night stay at the iconic Hotel Chelsea starts at Dhs 4,502 per person.
Seoul (Best time to visit: April – June)
Following the success of a high-stakes survival drama, searches for Seoul have jumped by 95%, with travelers eager to visit filming locations around the city.
With award season inspiring a renewed interest in iconic filming locations, UAE travellers are leading the charge in the set-jetting trend. Whether it’s the desert dunes of Abu Dhabi or the historical landmarks of Rome, there’s no shortage of cinematic destinations ready to captivate travelers looking to step into their favorite films and shows.
tanvir@dubainewsweek.com
