A growing number of UAE residents are moving away from neutral-toned home interiors, showing a stronger preference for bold, expressive colours that reflect their personality, according to a new survey.
Commissioned by paint and coatings brand Caparol, the YouGov study found that 70% of respondents are ready to move beyond traditional shades like white and beige in favour of more vibrant and personalised design choices.
Rise in colour confidence
While nearly half of UAE homes are still dominated by whites, creams and greys, 62% of residents say they want their interiors to better reflect their creativity and individual style. The research, released in a report titled The UAE Colour Confidence, points to shifting tastes across age groups and cultures, driven by a desire for wellbeing, sustainability, and more inspiring living spaces.
“For years, neutral tones like beige and white have defined homes in the UAE, but people are now craving interiors that feel more personal and inspiring – driven by a growing focus on wellbeing, sustainability, and the desire for spaces that reflect changing lifestyles,” said Dirk Schilmöller, Managing Director Middle East, Africa & Asia at Caparol.
Colour, mood and barriers
The study also explored the emotional impact of colour. Residents associate white with calmness (41%), pink with happiness (23%), and blue with confidence (21%).
However, practical barriers still prevent many from experimenting. About 34% cited existing décor as a limitation, 32% were hesitant to try new colours, and 29% were unsure about suitability. A lack of confidence in mixing colours (20%) and time constraints (16%) were also noted.
Sustainability and cultural influence
Environmental awareness is influencing design decisions, with 57% of participants drawn to eco-friendly paints and 55% preferring earthy tones. Social media continues to shape choices, with 42% saying they find inspiration online and 29% crediting influencers for encouraging them to take design risks.
Cultural identity also plays a role. For 62% of respondents, white reflects the UAE’s heritage, while iconic landmarks such as the Downtown Dubai skyline influence the interior style of 27% of residents.
Generational design trends
Younger age groups appear more open to change. Among those aged 25–34, nearly half (48%) believe their generation is more thoughtful in using colour, while 32% of the 35–44 age group describe themselves as bolder and more expressive.
Caparol says it aims to support this shift with a range of premium paints and eco-friendly finishes. Its product line includes options like CapaCare Protect, CapaSilk, and CleanStar, designed to help residents feel more confident in choosing sustainable and creative home solutions.
“With bold colour trends gaining traction and Millennials embracing creative risks in design, the UAE is at an inflection point when it comes to how homes reflect personality and sustainability,” said Schilmöller. “The opportunity lies in helping people overcome barriers to experimentation and building the confidence to combine colours in ways that feel authentic and sustainable.”
The report is part of Caparol’s broader efforts to understand evolving consumer behaviour and support more expressive, environmentally conscious living across the Middle East.
tanvir@dubainewsweek.com
