RAK Leisure, a subsidiary of RAK Hospitality Holding, has announced its prestigious attainment of the ResponsibleRAK Silver Benchmarked status, powered by EarthCheck.
The significant accomplishment underscores the unwavering commitment of RAK Leisure and its subsidiaries, including Jais Adventure Park, Bear Grylls Explorers Camp, PURO restaurants, and RAK Leisure Leasing to sustainable practices and responsible travel and tourism.
ResponsibleRAK Silver Certification
The ResponsibleRAK Silver Certification, powered by EarthCheck’s scientific expertise, sets a new benchmark for environmental management and sustainability in Ras Al Khaimah’s tourism sector.
As the Emirate strives to gain recognition for its sustainability efforts, this certification exemplifies RAK Leisure’s dedication to environmental stewardship, social responsibility, and the preservation of the region’s natural and cultural assets.
EarthCheck, the world’s leading scientific benchmarking and certification group for travel and tourism, has duly recognized RAK Leisure’s efforts and contributions to advancing both environmental and business performance.
The recognition places RAK Leisure among a select group of global sustainable tourism operators certified to the internationally recognized EarthCheck Company Standard.
As a certified ResponsibleRAK organization, RAK Leisure gains a valuable management and reporting tool to further its sustainability goals and create a positive impact on the leisure and tourism industry.
Steven Bishop, General Manager of RAK Leisure, in expressing his gratitude and enthusiasm, said: “We are honoured to achieve the ResponsibleRAK Silver Certification, a recognition that reflects our unwavering commitment to sustainability across all our attractions in Ras Al Khaimah. It reinforces our mission to provide unforgettable leisure, entertainment and dining experiences to our guests, all while preserving the environment and minimising our carbon footprint. We thank EarthCheck for their guidance and constant support throughout this journey.”
RAK Leisure develops and operates leisure venues that strengthen the appeal of Ras Al Khaimah as a premier tourism destination.
This includes the world’s first Bear Grylls Explorers Camp, offering thrill-seeking experiences for adventurers, including a variety of survival courses, outdoor activities such as abseiling, air rifle shooting, archery, high ropes course, hiking, rock climbing and the new Via Ferrata as well as Jais Adventure Park, home to the world’s longest zip line, Jais Flight, the region’s longest toboggan ride, Jais Sledder, and Jais Sky Tour.
Additionally, RAK Leisure is responsible for the Puro food and beverage outlets, including 1484 by Puro, the UAE’s highest restaurant.
As Ras Al Khaimah continues to position itself as a premier tourism destination, RAK Leisure is excited to continue its journey towards a more sustainable and responsible future, guided by the principles of ResponsibleRAK Silver Certification powered by EarthCheck.