Entrepreneur and digital innovator Brahms Chouity has launched fyuze, an AI-powered influencer marketing intelligence platform headquartered in London and targeting brands, agencies, and advertisers across the Middle East and other global markets.
The platform is designed to help businesses identify and evaluate content creators using artificial intelligence and data analysis, as companies increasingly shift marketing budgets toward the creator economy.
Creator economy
fyuze aims to improve how brands select influencers by focusing on audience quality, engagement authenticity, and brand compatibility. The company said the platform is built to reduce reliance on manual research and traditional performance metrics in influencer marketing campaigns.
The launch comes as businesses face growing pressure to measure returns on creator partnerships and improve campaign performance.
Founder background
Chouity, an Australian-Lebanese entrepreneur, has more than 25 years of business experience across the Gulf region and other international markets. He has launched ventures in media, technology, hospitality, publishing, cryptocurrency, artificial intelligence, and lifestyle sectors.
Brahms Chouity
He is also the founder of DaddyFoody, a regional influencer and content platform.
“Influence has become one of the most powerful forces in modern business, but the system behind it is still incredibly inefficient, fragmented, and driven by guesswork,” said Brahms Chouity, Founder of fyuze.
“I built fyuze to solve that problem at its root. We are creating an intelligence layer for the creator economy — one that allows brands to make better decisions, faster, with more confidence and far greater precision, particularly in markets like the Middle East where the opportunity for creator-led growth is enormous.”
Chouity added: “I have lived this market from every angle, as an entrepreneur, as a content creator, and as a platform builder. fyuze is the natural result of that journey. It is not just another startup idea. It is a platform built from real market pain, at exactly the right moment.”
Market expansion
The company said fyuze is fully incorporated in the UK and operating from London, with its technology and payment systems already developed and tested.
The platform has been structured as a software-as-a-service business, with plans for subscription-based revenue, enterprise licensing, and future API monetisation.
fyuze enters the market as demand rises for data-led influencer marketing tools and more transparent creator partnerships across the Middle East and wider global markets.
tanvir@dubainewsweek.com
