Travel interest among UAE residents has shifted toward fashion-focused destinations, with a 35% increase in searches for cities hosting international Fashion Week events.
According to recent travel insights, residents are increasingly combining cultural tourism with luxury and fashion experiences.
Popular fashion capitals like Paris, Milan, London, and New York are now top picks for UAE travellers looking to attend runway shows while exploring iconic shopping districts and local culture.
Global fashion weeks attract UAE visitors
Fashion Week events have become a draw not only for professionals but also for style-conscious tourists. From haute couture in Paris to experimental designs in New York, the appeal lies in a mix of entertainment, culture, and exclusive fashion access.
“UAE travellers are looking for more than sightseeing—they’re curating entire trips around high-end fashion events,” a travel insights analyst said.
“These events offer cultural immersion, inspiration, and access to global fashion trends.”
Dubai’s influence on the trend
Dubai Fashion Week has helped spark wider interest in global fashion tourism among UAE residents. The event, featuring regional and international designers, has positioned Dubai as a hub for style and creativity. This exposure has influenced more residents to attend fashion weeks abroad, mirroring what they experience locally.
What travellers are seeking
Luxury remains a central element for UAE fashion tourists. Many opt for high-end hotels near fashion venues, while others seek personalised experiences such as:
Designer meet-and-greets
Backstage tours
Private fittings
Fashion workshops
There is also growing interest in sustainable fashion, with some travellers prioritising eco-conscious hotels and brands during their trips.
Leading fashion cities
Paris remains a favourite for its historic fashion houses and luxury boutiques.
London offers a mix of classic and contemporary styles, appealing to younger travellers.
Milan attracts those seeking Italian craftsmanship and exclusivity.
New York draws visitors with its bold, diverse, and fast-paced fashion scene.
Fashion tourism is expected to grow further, with digital experiences such as livestreamed shows adding new dimensions to travel.
Emerging destinations like Seoul and Tokyo are also gaining popularity among UAE travellers for their rising influence in global fashion.
tanvir@dubainewsweek.com
