Dubai-based Danube Properties has joined as a co-powered by sponsor for Season 19 of the Hindi reality show Bigg Boss, in collaboration with media network JioStar.
Focus on Indian diaspora
The partnership is aimed at connecting with the Indian diaspora across India and the Middle East. JioStar, known for channels such as Star Plus, Colors TV, and Asianet, will offer Danube access to Bigg Boss’s wide audience reach. The show, hosted by Bollywood actor Salman Khan, continues to deliver high engagement among viewers year after year.
Real estate visibility
Through this collaboration, Danube Properties aims to increase visibility among Indian investors interested in Dubai’s real estate market. The brand hopes to tap into growing cross-border interest in the UAE’s property sector, especially among viewers with an interest in lifestyle and investment opportunities.
“JioStar’s evolving audience engagement strategy leverages integrated marketing techniques to deliver smarter and precise targeting,” the company said in a statement.
“It remains the preferred advertising platform for brands seeking in-depth reach.”
The collaboration highlights how real estate companies are turning to mainstream entertainment platforms to engage new audiences and strengthen regional connections.
tanvir@dubainewsweek.com
