Babyshop Arabia has launched its new Autumn/Winter 2025 collection through a campaign photographed across Paris, highlighting the brand’s focus on comfort, craftsmanship, and timeless design for children.
The campaign, set against landmarks such as the Eiffel Tower and Champs-Élysées, introduces the latest pieces from Babyshop’s in-house label, Eligo. The collection combines cozy fabrics and layered silhouettes with a Parisian aesthetic, designed for boys, girls, and babies.
Ruban Shanmugarajah, CEO of Babyshop, said, “This collection is more than fashion – it’s a reflection of what we stand for as a brand. Paris symbolises elegance and emotion, and that’s what our AW’25 edit celebrates: thoughtful design, quality craftsmanship, and the little moments that make family life beautiful.”
The Autumn/Winter 2025 range features deep burgundies, forest greens, caramels, and winter whites, along with soft fabrics such as flannel, brushed cotton, and knits. Each design aims to balance style with comfort, suitable for everyday wear and special occasions.
The new collection is now available across Babyshop stores and online platforms across the UAE and the wider region.
