A Dubai-based marketing agency marked its fifth year of operations in 2025, reflecting a broader trend of growing demand for data-led and locally focused brand communication strategies across the UAE.
Aark Marketing, founded in 2020, completed five years in the market this year as it expanded its client base beyond food and hospitality into sectors such as retail, manufacturing and construction.
The agency operates as a boutique integrated marketing and communications firm, offering services including media planning, digital campaigns and influencer marketing.
Several campaigns managed by the agency recorded high online engagement during the year. A digital campaign for restaurant brand Kashkan reached 2.4 million views and gained more than 20,000 social media followers within three months.
Other hospitality projects included work for outlets such as Pincode by Chef Kunal Kapur, Silk Lantern, Lavang, Aminia and The Permit Room.
The agency has also handled campaigns for non-hospitality clients, including Emirates Airlines – dnata and Dubai Islamic Bank, indicating a wider sector focus.
In 2025, restaurants supported by the agency received external recognition, including Pincode winning the Time Out Restaurant Awards 2025 and Lavang being named Filmfare Middle East Favourite Debutant Restaurant 2025.
The agency itself received several industry awards during the year, including honours from the Middle East National Business Awards and the Global Business & Finance Magazine Awards. It was also listed in the Caterer Middle East F&B Power PR List.
Commenting on the agency’s approach, Kkusum Rawat, Founder and Marketing Director at Aark Marketing, said, “Today, brands are looking beyond traditional marketing for partners who truly understand their objectives and the regional nuances that shape consumer behaviour. Our focus has always been on delivering customised solutions that build visibility through relevance, not volume.
“With a clear emphasis on Return on Investment, we leverage innovation and technology to create impactful campaigns that connect meaningfully with audiences and deliver measurable outcomes. The consistency we achieved in 2025, across thinking, execution, and results, reflects the strength of our team and the trust our clients place in us to build lasting brand impact.”
From a performance perspective, the agency reported more than 5 million in digital reach and 3 million video views across its client portfolio in 2025. Several food and beverage brands recorded month-on-month engagement growth of between 20 and 40 percent, particularly during festive campaigns.
In public relations activity, campaigns generated more than 500 media articles across regional publications, while a campaign for Al Nabooda crossed one million video views.
As competition intensifies in the UAE’s marketing and communications sector, agencies with a focus on measurable outcomes and local market understanding continue to play a growing role in shaping brand visibility across digital and traditional platforms.
