OPPO, announced the launch of its latest Reno10 series, featuring the all-new Reno10 Pro+ 5G, Reno10 Pro 5G, and Reno10 5G. In tandem, the global technology brand also launched two brand new IoT products, the OPPO Pad 2 and the OPPO Enco Air3 Pro.
OPPO Reno10 Series Price in UAE
The Reno10 series and IoT products are now available to pre-order across OPPO’s regional websites and retail partner stores at a recommended retail price:
- Dhs2,999 for the Reno10 Pro+ 5G
- Dhs1,999 for the Reno10 Pro 5G
- Dhs1,499 for the Reno10 5G
- Dhs1,899 for the OPPO Pad 2
- Dhs349 for the OPPO Enco Air3 Pro
The Reno10 series and IoT devices are now available to pre-order across the GCC. As an exclusive launch promotion, customers who pre-order the Reno10 Pro+ 5G will receive a complimentary pair of OPPO Air2 Pro earbuds.
Similarly, those who opt for either the Reno10 Pro 5G or the Reno10 5G will receive complimentary OPPO Enco Buds 2 earbuds.
Chi Zhou, President of OPPO MEA said, “We are excited to unveil our tenth generation Reno series, along with a groundbreaking lineup of IoT products. Putting our customers first, the Reno series has consistently impressed with its exceptional performance, and the latest series takes user experience to new heights. With advanced camera capabilities, including the introduction of a telephoto camera, and seamless performance, we continue to push the boundaries of innovation with every launch. Our goal is to deliver products that enrich the lives of our customers, and we are eagerly anticipating the market’s response to these releases.”
With its Ultra-Clear Portrait Camera System, the Reno10 series provides a pro-level portrait imaging experience housed within the signature slim, lightweight, and trendy design of the OPPO Reno series.
Together with up to 100W SUPERVOOC™ flash charging, a powerful SoC, the Dynamic Computing Engine, ColorOS 13, and a fast-charging, safe and long-lasting battery supported by OPPO’s Battery Health Engine and SUPERVOOC S power management chip, the Reno10 series delivers unrivaled all-round performance.
Ultra-Clear Portrait Camera
The Reno10 Pro+ 5G offers a remarkable Ultra-Clear Portrait Camera System for professional-quality portraits. It features a 64MP telephoto portrait camera with a large f/2.5 aperture, 25cm minimum focus distance, and a large 1/2″ camera sensor, creating an unprecedented portrait shooting experience.
The telephoto portrait camera on Reno10 Pro+ 5G also boasts the highest megapixels among smartphones with telephoto cameras currently on the market. Additionally, the device offers a second-to-none, ultra-clear 6-times zoom with optical-quality allowing users to capture excellent close-up portrait shots.
The telephoto portrait camera is available on all three Reno10 series models. Both the Reno10 Pro 5G and the Reno10 5G feature a 32MP telephoto portrait camera powered by an IMX709 RGBW sensor, which improves light capture by 60% and signal-to-noise by 35% compared with a standard RGGB sensor. These models offer flawless high-quality portrait images with 2-times optical zoom.
If the user is taking a picture of a friend in a crowd or against a complex background, the telephoto camera can be used to ‘pull’ the subject and make them stand out as the clear focus of the image. By framing the shot with this professional portrait focal lengths of the telephoto camera, users can also visually compress the space and enlarge the landscape in the distance, helping to draw attention to both the subject and the background.
Furthermore, the Reno10 Pro+ 5G’s rear camera system also includes a 50MP Ultra-Clear Main Camera with OIS and a Sony IMX890 sensor, and a 112° 8MP Ultra Wide Camera with a Sony IMX355 sensor.
Backed by this incredible three-camera lineup, the Reno10 Pro+ 5G provides a series of astounding imaging features that includes Pro-Portrait Mode, Pro-Portrait Video, and 4K Ultra Night Video/4K Ultra HDR Video to deliver pro-level shots.
Breakthroughs in Professional Portrait Imaging
On the Reno10 Pro+ 5G, OPPO has expanded the power of its new image processing architecture and the advanced performance of the Snapdragon® 8+ Gen 1 mobile platform takes portrait imaging power to new heights. OPPO’s new image processing architecture unleashes the full strength of the phone’s ISP, GPU and rear camera sensors, resulting in improved image clarity, light, shadow, and colour.
With RAW Domain Multi-frame Synthesis, each frame captured by the Reno10 Pro+ 5G is taken from the source at the image sensor and enhanced through advanced image processing algorithms including AI denoising, AI demosaicing, and deep pixel fusion. This delivers vast improvements in image clarity and faithfully restores the relationship between light and shadow to create true-to-life images. This sophisticated computing power also delivers a level of image processing speed and accuracy, capturing the light of real scene and bringing authentic light and shadow effects to every portrait image.
Ensuring a superior portrait photograph experience from end-to-end, the Reno10 series features a large display supporting up to 1 billion colours and a 120Hz refresh rate.
The Reno10 Pro+ 5G goes a step further with its 1.5K Ultra-Clear Borderless Display capable of reaching 1100 nits brightness coupled with ProXDR Smart Display Control to locally adjust screen brightness and provide up to an 8-times improvement in dynamic range. This enables HDR images to be reproduced with the most accurate depiction of light and shadow on a smartphone display.
Slimmest Smartphone with Periscope Camera
Measuring 8.28mm in thickness and weighing only 194g, the Reno10 Pro+ 5G stands out as the slimmest smartphone on the market with a periscope telephoto camera. For thinner and lighter options, the Reno10 Pro 5G and the Reno10 5G both weigh 185g and measure 7.89mm and 7.99mm respectively, giving the Reno10 series professional performance in a slim and light design that no other phones can match.
120Hz 3D Curved Screen
All three Reno10 series handsets feature a finely crafted 3D curved body for greater comfort and an easier grip and a 120Hz 3D Curved Screen with ultra-narrow bezels for immersive and boundless visual experience. The devices are also available in various stylish colour finishes, including Silvery Grey on all three models, Glossy Purple on only the Reno10 Pro 5G, and Ice Blue on only the Reno10 5G.
The Reno10 series introduces a new premium design around the camera module achieved through advanced splicing techniques. Both the Reno10 Pro+ 5G and the Reno10 Po 5G feature an innovative Laser-Centric Camera Matrix that incorporates a radial laser beam-like texture around the main camera to manipulate light and shadow.
Long-lasting Battery
With its line-up of powerful hardware, the Reno10 series delivers pro-level charging performance across the board. Through OPPO’s 100W SUPERVOOC™ Flash Charge technology, the Reno10 Pro+ 5G’s large 4,700mAh battery can charge to 50% in 9.5 minutes, and 100% in 27 minutes.
Meanwhile, the Reno10 Pro 5G features a 4,600mAh large battery with 80W SUPERVOOC™ Flash Charge, and the Reno10 5G features a 5,000mAh large battery with 67W SUPERVOOC™ Flash Charge. In addition, the inclusion of OPPO’s exclusive Battery Health Engine keeps the battery of Reno 10 series in good condition for as many as 1,600 charge and discharge cycles, while OPPO’s SUPERVOOC S Power Management Chip has been brought to the Reno series for the first time to improve battery efficiency.
The Reno10 Pro+ 5G has also been authorized by the new TÜV Rheinland Safe Fast-Charge System Certification, guaranteeing safer and more reliable charging performance.
Smart and Efficient ColorOS 13
Installed with OPPO’s latest operating system based on Andriod 13, ColorOS 13, the Reno10 series offers smart and secure experiences for everyday life. OPPO’s Multi-Screen Connect has been updated to support smart connection between the Reno10 series, OPPO Pad, and PCs, enabling seamless productivity across multiple devices.
Additionally, the Smart AOD feature allows users to control Spotify playback or see real-time updates of food orders from Zomato without unlocking the phone or opening the app.
Auto Pixelate
Privacy is a top priority for OPPO, and the Reno10 series includes a suite of features like Auto Pixelate where users can pixelate profile photos and names in chat screenshots with just one click, allowing for easy sharing without divulging personal information.
Furthermore, the Reno10 series is the first OPPO smartphone series to support IR Remote Control for smart devices such as air conditioners, TVs, and set-top boxes, bringing more convenience and efficiency to everyday life through smart technology.
ColorOS 13 on the Reno10 series introduces a series of optimizations designed to boost both performance and fluency. Developed between OPPO and Google, the Dynamic Computing Engine on the Reno10 Pro+ 5G allows for dynamic adjustment of memory access efficiency, resulting in smoother data operation of multiple heavy-load applications.
The Reno10 Pro + 5G and the Reno10 Pro 5G both received an A Rating in the TÜV SÜD 48-months Fluency Certification, demonstrating their ability to deliver a long-lasting smooth user experience.
OPPO IoT Products
Alongside the Reno10 series OPPO launches two brand new IoT products, the OPPO Enco Air3 Pro and the OPPO Pad 2.
OPPO Enco Air3 Pro
The OPPO Enco Air3 Pro is OPPO’s latest wireless earbuds offering exceptional audio quality and a personalized listening experience. With their high-quality LDAC Hi-Res Audio, innovative Composite Bamboo Fiber Diaphragm, up to 49dB of Adaptive Active Noise Cancelation, OPPO Alive Audio, Golden Sound 2.0, and Enco Master, the OPPO Enco Air3 Pro offers unprecedented high-quality audio and an immersive and personalized listening experience for wireless earbuds at this price range.
They also provide seamless connectivity through Bluetooth 5.3 and Dual-Device Connection. With a battery life of up to 30 hours and an IP55 rating for dust and water resistance, the Enco Air3 Pro is a reliable choice for all-day use.
OPPO Pad 2
Together with the amazing Pro Power of the Reno10 series and Enco Air3 Pro, the OPPO Pad 2 boasts a remarkable 7:5 ReadFit screen, offering an incredibly intuitive display and delivering the most exceptional reading experience on a tablet to date. This flagship-level screen features an impressive 2800 x 2000 pixel ultra-clear resolution, an ultra-high refresh rate of 144Hz, and professional-level color tuning with a Delta E value of less than 2, which means it is perceptible through close observation. Combined with its support for Dolby Vision™ and Dolby Atmos®, this screen delivers a seamless, vibrant, and immersive visual and audio experience on a tablet.
Moreover, with dual 5G communication sharing, users can effortlessly enjoy lightning-fast 5G connectivity and communication on their tablet.
OPPO Reno10 Series: Charge Fast and Last Long
In the ever-evolving landscape of smartphone technology, users now demand cutting-edge technology that offers unparalleled power and efficiency. OPPO recently launched its all-new Reno10 series, a remarkable lineup of smartphones that redefines the charging experience, setting new standards for speed and durability. At the forefront of this groundbreaking series stands the Reno10 Pro+ 5G, designed to empower users with lightning-fast charging and long-lasting battery life. With an unwavering commitment to user satisfaction, the Reno10 series stands as a testament to OPPO’s pursuit of innovation.
100/80/67W SUPERVOOC™: Lightning-Fast Charging
The Reno10 Pro+ 5G leads the pack with its groundbreaking 100W SUPERVOOC™ and,700mAh big battery, delivering an impressive 50% charge in just 9.5 minutes and a full charge in only 27 minutes. Undoubtedly, the Reno10 Pro+ 5G ranks among the fastest charging smartphones on the market.
The Reno10 Pro 5G follows closely with an incredible 80W SUPERVOOC™, achieving a 48% charge in just 10 minutes and a full charge in 28 minutes through its 4,600mAh dual-cell battery. Lastly, the Reno10 5G offers a super-charged 67W SUPERVOOC™, fully charging the phone’s 5,000mAh big battery in just 47 minutes, making it one of the fastest charging smartphones in the economic price range.
Lasting Power for Uninterrupted Use
Beyond its unrivaled charging speed, the Reno10 Pro+ 5G’s 4,700mAh large battery supports up to 1.6 days of standby time on a full charge, with only 5% battery consumption during a 9-hour standby at night. In tests conducted at the OPPO Lab, just 5 minutes of charging can support an impressive 3.3 hours of YouTube playback, 3 hours of Instagram browsing, or 3.2 hours of continuous WhatsApp use.
Similarly, the Reno10 Pro 5G’s 4,600mAh battery supports up to 1.5 days of standby time and offers 3.2 hours of YouTube playback, 2.8 hours of Instagram browsing, or 3 hours of continuous WhatsApp use with a 5-minute charge. The Reno10 5G delivers 2 hours of YouTube playback or 2.2 hours of Facebook browsing with the same charge.
The Most Durable Battery in the Industry
OPPO’s exclusive Battery Health Engine is the driving force behind the Reno10 series’ exceptional battery lifespan. It ensures the battery remains in good condition for up to 1,600 charge and discharge cycles, surpassing industry standards. Since its debut last year, the Battery Health Engine has been integrated into over ten OPPO smartphone products, providing improved user experiences and contributing to sustainability efforts. As a testament to its green innovations, the Battery Health Engine has been awarded the 2023 SEAL Sustainable Product Award.
SUPERVOOCTM S Power Management Chip: Efficiency Redefined
Powering the Reno10 Pro+ 5G is OPPO’s self-developed SUPERVOOC™ S power management chipset. This innovative chip consolidates various functions in one chip, including charging, discharging, decoding, reset, battery protection, and power outage functions, resulting in a 45% reduction in motherboard space needed for charging and discharging components. With an industry-leading 99.5% discharge efficiency, this chip optimizes battery usage, extending the phone’s usage time.
Reliable Charging with TÜV Rheinland Certification
Safety and reliability are paramount in OPPO’s charging solutions. The Reno10 Pro+ 5G has earned the prestigious TÜV Rheinland Safe Fast-Charge System Certification, undergoing a series of 40 tests to assess the reliability of the charger, cable, mobile phone, and charging system under extreme conditions. This certification guarantees a dependable OPPO flash charging experience, providing users with peace of mind.
Ultra-low Temperature Charging Mode: Charging in Extreme Conditions
The Reno10 series goes beyond conventional charging capabilities with its Ultra-low Temperature Charging Mode that operates efficiently even in extremely cold environments ranging from 0°C to -25°C. The Freeze Protection Algorithm measures the battery temperature, enabling the system to intelligently activate Ultra-low Temperature Charging Mode when needed. During low-temperature charging, high-load processes generate heat through the middle frame and graphite, safely bringing the battery to normal operating temperature for seamless charging even in subzero environments.
The OPPO Reno10 series raises the bar with its fast-charging capabilities and long-lasting battery performance, presenting users with a seamless and reliable charging experience. Say goodbye to charging anxiety and embrace uninterrupted usage with the Reno10 series, setting new benchmarks for smartphone charging in today’s fast-paced world.
OPPO: Smartphone Shipments
Propelled by the performance of OPPO’s latest flagship smartphone series, the Find N2 and Find X6, the global technology brand has secured the top position in the Chinese smartphone market for H1 2023 and fourth spot globally during the same period.
According to data from Canalys, OPPO held a 10% share of the global smartphone market in H1, with 51.9 million shipments. In the China smartphone market for H1 2023, OPPO secured an 18% share, establishing it as the best-selling brand in the country during the first half of the year.
OPPO’s performance has been driven in part by the success of foldable smartphones, a segment that has witnessed rapid growth this year and continues to show significant potential. Counterpoint Research estimates a 114% compound annual growth rate in global shipments of foldable smartphones from 2019 to 2025, with numbers expected to increase four-fold between 2022 and 2025, reaching 55 million units. Chinese OEMs, including OPPO, have been quick to embrace the foldable market, contributing to China’s leading 26% share of the market in 2022.
New data from Canalys also reveals that OPPO held a dominant 31% share of the foldable market in China during Q1 2023, firmly positioning it as a leader in the growing segment. Notably, the OPPO Find N2 Flip outperformed other foldable options in the market, constituting 15% of foldable smartphone sales in China from January to May 2023, according to Counterpoint. as the first vertical flip phone featuring a larger cover screen, the Find N2 Flip is designed for practicality and daily use.
It boasts a narrow crease, a durable battery, and an intuitive UI design, alongside other industry-leading innovations. These advancements, coupled with the commercial success of the Find N2 Flip, have helped OPPO to surpass the global foldable market’s growth this year. Its market share increased from 5% in Q1 2022 to an outstanding 13% in Q1 2023, according to Canalys.
Portrait Shooting with OPPO’s Reno10 5G
With over 6.6 billion users worldwide, smartphones have emerged as the prevalent camera choice, reshaping user expectations for mobile photography. In this ever-evolving landscape, OPPO stands at the forefront, consistently pioneering cutting-edge imaging innovations that cater to these changing demands. As World Photography Day approaches on 19th August, the global technology brand encourages photography enthusiasts worldwide to embrace their creativity and capture memorable moments using the latest addition to its popular Reno series, the Reno10 5G.
The OPPO Reno series has established itself as the go-to choice for creators, providing a platform for both amateurs and experts to capture breathtaking portraits. Building upon this legacy, the Reno10 5G takes this commitment to the next level by introducing an upgraded Ultra-Clear Portrait Camera System that sets a new standard for mobile photography.
Setting the Reno10 5G apart is the 32MP IMX709 Telephoto Portrait Camera, a true game-changer that elevates every photography experience. With a 2X optical zoom capability, users can immerse themselves in the world of portrait photography, capturing high-resolution photos at professional 47mm portrait focal lengths. This feature brings a touch of realism to every portrait, ensuring natural and undistorted images with stunning realism. The Reno10 5G harnesses the power of its groundbreaking cameras, allowing users to effortlessly capture crystal clear photos with exceptional detail, even in low-light settings.
With the combination of the 2X optical zoom on the Telephoto Portrait Camera and the enhanced Portrait Mode, the Reno10 5G empowers users to effortlessly capture natural, ultra-clear portraits smoothly in any scenario. This reaffirms the Reno series’ reputation as The Portrait Expert, as OPPO continuously pushes the boundaries of smartphone camera technology, allowing users to preserve cherished moments in stunning detail for a lifetime.
tanvir@dubainewsweek.com
