Georgia recorded a record 26,397 visits from Gulf countries in the first half of 2026, as mountain holidays, wellness retreats and winter experiences attract more regional travellers.
Georgia tourism attracts Gulf visitors
The country recorded 145,513 visits from GCC countries in 2025, an increase of 3.4% compared with the previous year, according to the figures provided.
Mountain destinations such as Gudauri and Svaneti are among the attractions for Gulf visitors, alongside Black Sea holidays in Batumi and wine tourism.
Summer remains the busiest season for Gulf travellers, who visit for cooler mountain weather and green landscapes. Winter tourism is also growing, with snow experiences becoming increasingly popular among UAE visitors.
Wellness retreats add to Georgia’s appeal
Georgia is also drawing travellers interested in spa breaks and wellness experiences.
Destinations such as Borjomi, Tskaltubo and Sairme offer wellness-focused stays, while Tbilisi’s traditional sulphur baths provide another option for visitors seeking relaxation.
The range of experiences gives travellers alternatives to conventional city breaks, from mountain adventures to restorative retreats.
Direct flights support travel from the UAE
Georgia is around a four-hour flight from major Gulf countries, with approximately 154 flights per week serving the region, according to the supplied information.
Direct connections and visa-free entry have helped make the destination accessible for short holidays and family trips.
Georgia plans more premium tourism options
Georgia is planning to expand premium accommodation, including developments involving international hotel chains, while investing in eco-tourism and adventure experiences.
Tourism officials and Georgian travel companies have also participated in industry roadshows in Dubai, Riyadh and Kuwait City to promote the destination and meet regional travel representatives.
