Jewellery shoppers in Dubai have until August 30 to take part in a citywide promotion offering a total of 3kg of gold in prizes, as Dubai Summer Surprises 2026 enters its final weeks.
Gold prize draw
The “Buy Jewellery and Win 3KG of Gold” campaign covers more than 200 jewellery outlets across Dubai.
Six shoppers have already won 250 grams of gold each in weekly draws. Two more weekly winners will receive 250 grams each, while the grand prize winner will take home 1kg of gold.
The next weekly draw is scheduled for August 23, followed by the grand draw on August 30.
How to enter
Customers who spend at least Dhs 500 on jewellery at a participating outlet can enter the draw by scanning the campaign QR code in-store.
Shoppers can register digitally, upload their purchase receipt and track their entries through the campaign’s online system.
Jewellery offers
Participating retailers are also offering deals on jewellery, including discounts of up to 70% on selected diamond, pearl and gold pieces. Other offers include zero making charges, complimentary gifts on eligible purchases, exchange and upgrade options, and gold lock-in rates.
Participating retailers include Damas, Dhamani, Al Liali Jewellery, Jawhara Jewellery, Popley, Siroya Gold and Tanishq Jewellery, among others.
Abdalla Al Ameeri, Acting Vice President (AVP), Raffles and Promotions at Dubai Festivals and Retail Establishment (DFRE), said: “Dubai Summer Surprises continues to bring together exceptional shopping, entertainment and rewarding experiences that encourage residents and visitors to explore everything the city has to offer.
“The Buy Jewellery and Win 3KG Gold promotion builds on Dubai’s longstanding reputation as the City of Gold, offering shoppers even more reasons to celebrate the season through exclusive retail opportunities and exciting rewards. Initiatives like this reflect our commitment to supporting the retail sector, driving customer engagement and creating memorable experiences that reinforce Dubai’s position as a world-leading destination for shopping and lifestyle”
The promotion will close on August 30, when the final 1kg gold prize will be awarded.
tanvir@dubainewsweek.com
