Emirates Skywards has added a new feature to its Skywards Everyday app, allowing members in the UAE to convert Skywards Miles directly into cashback for everyday purchases across its local partner network.
New cashback option
The update enables members to turn their Miles into cashback when shopping with Skywards Everyday partners in the UAE. The cashback can be used on purchases made through the app at participating outlets.
To mark the launch, Emirates Skywards is offering a limited-time promotion. Members will receive 50% off the Miles converted into cashback until 28 February 2026.
Partner network
Skywards Everyday works with more than 500 partner brands across categories such as dining, shopping, groceries, beauty and wellness, and services. Participating brands include Costa Coffee, Salt, Al Jaber Optical, Swarovski, NARS, Cole Haan, Tory Burch, Borders, Barry’s, BinSina Pharmacy and Lacoste.
Dr. Nejib Ben Khedher, Divisional Senior Vice President Emirates Skywards, said: “We’re pleased to announce even more flexibility for our members across the UAE, as the Skywards Everyday app now gives them the option to convert Miles into cashback. Our members can earn and spend on-the-go across 500 of the UAE’s favourite brands and then get rewarded with Miles or cashback on their card. It’s another added value on everyday activities that our members appreciate.”
How it works
Members can download the Skywards Everyday app on iOS or Android and log in using their Emirates Skywards details. Up to five Visa or Mastercard debit or credit cards can be linked to the app.
Users can choose to either earn Miles or convert Miles into cashback at the time of purchase. Members earn 1 Mile for every Dhs 3 spent on categories such as shopping, dining, leisure, beauty and services, and 1 Mile for every Dhs 5 spent on groceries and pharmacy purchases. Higher earning rates apply when using an Emirates Skywards credit card.
Members living outside the UAE can also use the app to earn Miles when visiting the country.
Loyalty programme
Emirates Skywards has more than 37 million members worldwide and offers four membership tiers: Blue, Silver, Gold and Platinum. Members can earn Miles through airlines, hotels, car rentals, financial services and lifestyle partners, and redeem them on flights, upgrades, hotel stays, retail purchases and other rewards.
tanvir@dubainewsweek.com
