dnata Representation Services (dRS) has partnered with Visa to provide curated hotel and resort offers to high-net-worth travellers across the Gulf.
The collaboration coincides with the launch of the Visa Private card, aimed at individuals with at least $1 million in investable assets or a monthly salary of Dhs 100,000 or more.
Targeted travel offers
Through the partnership, selected hotels and resorts will be featured on Visa’s concierge and benefits platforms.
Eligible cardholders will gain access to upgrades, preferred rates, and bespoke experiences at properties such as Club Med resorts, Villa Le Corail in Vietnam, City of Dreams in Cyprus, Seehof Davos in Switzerland, and 369 Degrees Hotels & Maisons in France.
“This collaboration is about meaningful access, not just visibility,” said Rakhi Purohit, head of dnata Representation Services.
“Our hotel partners are connecting with a highly selective customer base through a trusted and exclusive environment. These travellers don’t browse – they expect seamless, premium service delivered where they already are.”
Luxury travel trends
The initiative reflects changing patterns in luxury travel among the region’s wealthiest clients, who increasingly rely on concierge services linked to their financial institutions rather than traditional digital channels or travel agents.
“With dnata Representation Services, Visa Private is giving high‑net‑worth cardholders access to exceptional destinations with the privacy and personalization they value,” said Yuri Topunov, VP & Head of Products & Solutions for MENA – Visa.
“It’s about delivering seamless, curated journeys – all backed by Visa’s payment security and worldwide acceptance – that match the lifestyle aspirations of GCC travellers while driving value for our hospitality partners.”
High-demand destinations
The program will focus on popular outbound destinations for Gulf travellers, including Europe, the Indian Ocean, and Southeast Asia. The move aligns with the region’s growing private wealth: the UAE led global millionaire migration in 2023, while Saudi Arabia is expanding as a hub for ultra-high-net-worth investment.
“Visa’s concierge services are becoming trusted gateways for a new generation of luxury spenders,” added Purohit. “This is about elevating how and where bookings happen – through curated, closed-loop ecosystems that reflect the expectations of today’s top-tier travellers.”
tanvir@dubainewsweek.com
