Men’s grooming brand Denver has been named the Official Team Partner of the UAE Men’s Cricket Team for the Asia Cup 2025, marking its entry into international cricket sponsorship.
The T20I-format tournament, hosted in the UAE this month, offers high regional visibility. The partnership highlights Denver’s growing presence in the Gulf and South Asia, while aligning the brand with values of resilience and sportsmanship.
Focus on community impact
Saurabh Gupta, MD and CEO of Hamilton Sciences Group (Denver), said:
“Denver is proud to be part of a cricket tournament on the international stage. This association marks our serious endeavor to perform on the world stage and reflects our philosophy of celebrating men who work hard to earn a respectable position in life. It is a true reflection of perseverance, dedication, and achievement. Through this partnership, we hope to add greater value on the global platform. We are genuinely excited and look forward to the tournament, while wishing the very best to all participating teams.”
Beyond sport, Denver plans to support youth sports, grooming initiatives, and storytelling campaigns across the Middle East and India.
Cricket board welcomes partnership
Subhan Ahmad, COO of the Emirates Cricket Board, added:
“We are thrilled to welcome Denver as our Official Team Partner. The brand’s reputation for excellence and its gentlemanly spirit aligns with our team’s pursuit of glory at the Asia Cup 2025. Together, we hope to create memorable moments for our fans and inspire the next generation of cricketers.”
In Dubai, Denver products are available at major retailers including Nesto, Grand, K.M. Trading, and others. The brand is also preparing to launch on Amazon and Noon to strengthen its e-commerce reach in the region.
Press Release
