UAE travellers are increasingly seeking destinations that combine culture, adventure, affordability, and visually appealing experiences, according to musafir.com’s 2026 Annual Travel Insights Report.
The report identifies emerging locations set to capture the interest of travellers this year, along with the latest trends and priorities shaping travel in the Emirates.
Musafir.com highlights destinations offering authentic experiences, off-the-beaten-path adventures, and convenience for UAE residents, reflecting a growing desire for meaningful and memorable travel.
Leading destinations
The top emerging destinations for UAE travellers in 2026 include:
Vietnam – Popular for its simplified e-visa process, vibrant culture, rich culinary scene, and overall value for money.
Saudi Arabia – Cities such as AlUla and Red Sea Project, along with major events, are drawing tourists seeking both heritage and modern experiences.
Oman (Salalah) – Famous for the Khareef season, nature-based escapes, and its short-haul accessibility from the UAE.
Armenia – Visa-free access, historic towns, affordable accommodations, and renowned wine regions attract cultural and budget-conscious travellers.
Colombia – Improved safety, Caribbean beaches, coffee culture, and lively cities appeal to adventure and leisure seekers.
Jordan – Beyond Petra, destinations such as Wadi Rum and Dead Sea resorts provide wellness and adventure tourism.
Kazakhstan – Visa-free entry, Central Asian landscapes, modern cities, and pristine natural attractions are increasingly popular.
Travel priorities
According to the report, UAE travellers now prioritise:
Authentic cultural experiences (65%)
Value for money (78%)
Convenience and seamless planning (70%)
Safety and security (82%)
Unique and Instagram-worthy moments (55%)
Personalised itineraries (48%)
Wellness and relaxation (42%)
Adventure and novelty (40%)
Food and culinary experiences (58%)
Travel challenges
Despite evolving trends, travellers still face key frustrations:
Visa processing delays and complexities (42%)
Price fluctuations and hidden costs (38%)
Inconsistent services and quality gaps (35%)
Flight disruptions including delays, cancellations, and lost luggage (29%)
Information overload and conflicting online reviews (24%)
Industry insight
Raheesh Babu, COO of musafir.com, said, “The 2026 travel landscape shows a clear evolution—travellers are prioritizing meaningful experiences over mere sightseeing. From sustainable travel and workcations to women-led journeys and digital detox retreats, it’s about connection, convenience, and authenticity. These insights give the industry a roadmap to meet the expectations of the modern UAE traveller.”
tanvir@dubainewsweek.com
