Union Coop has concluded its “Back to School – 100 Prizes Everyday” campaign, which ran from August 7 to September 14 and distributed a total of 3,900 prizes through the retailer’s Tamayaz App Rewards Program.
The initiative was launched ahead of the academic season and aimed to offer value to families shopping for school essentials.
Daily digital rewards
The campaign allowed users to participate via the Tamayaz App’s digital game, offering prizes that ranged from electronics to vouchers. These included Asus gaming laptops, Apple iPads, Samsung Galaxy S23+ phones, Epson printers, and Sony headphones.
Ten participants also won Dhs 15,000 each through Al Afdhal Digital Cards as part of the campaign’s grand prizes.
Additional daily rewards included Buy 1 Get 1 free tickets for Dubai Parks & Resorts and digital vouchers worth up to Dhs 500.
In-mall family activities
Union Coop also held in-mall activations from August 22 to 31 at Etihad Mall and Al Barsha Mall. Shoppers who spent Dhs 100 or more at Etihad Mall gained access to a Bubble Dome play zone, which saw participation from more than 200 children.
At Al Barsha Mall, over 500 children engaged in the Mumuso Play Area, which featured games, mascot appearances, and complimentary gifts for families.
“Union Coop’s Back-to-School campaign combined interactive entertainment with digital engagement to create memorable experiences for customers across Dubai,” said Mohamed Al Hashemi, CEO of Union Coop.
The campaign focused on adding value to everyday shopping during the back-to-school season while increasing digital participation through the retailer’s app.
tanvir@dubainewsweek.com
