An Indian expatriate living in Abu Dhabi has won a studio apartment in Dubai through the “Win Your Home in Dubai” campaign after making a purchase during a weekend shopping trip at Mall of the Emirates.
Swathy Santhosh, from Kerala, became the fifth winner of the citywide initiative, which is being organised by the Dubai Festivals and Retail Establishment (DFRE) and Dubai Chambers.
Lucky purchase
Swathy, who works as a customer service agent in Abu Dhabi, moved to the UAE nearly a year ago after getting married. She had been planning to bring her husband and parents to the country to live with her.
During a visit to Dubai to buy a gift for her mother before a friend’s trip to India, she saw the campaign at Mall of the Emirates and decided to participate. She bought a pair of shoes and a handbag from Call It Spring, which qualified her for the draw.
Winner’s reaction
“When I received the call, I was completely shocked. I couldn’t believe that I had won a home in Dubai. I called my husband immediately, and he was so happy and excited! I came to the UAE alone because I wanted to create a better future for myself and my family, and winning a home in Dubai is more than a dream come true,” Swathy said.
“I don’t know yet what my plans are for the apartment, but I am grateful and excited for this new chapter. All I think about is reuniting with my husband and my parents,” she added.
Campaign details
The “Win Your Home in Dubai” campaign is offering shoppers the chance to win 12 residential units developed by Binghatti across Dubai.
Weekly draws will continue on July 26 and August 2, 9, 16, 23 and 30 at Dubai Festival City Mall. One studio apartment will be awarded each week, while the final draw on August 30 will offer a two-bedroom apartment.
The campaign runs until August 30, 2026. Residents and visitors aged 18 and above can enter by spending Dhs500 at any of the more than 1,000 participating brands across over 3,500 retail outlets in Dubai. Entries must be validated by scanning the campaign QR code and uploading the purchase receipt.
tanvir@dubainewsweek.com
