RA Electronics Store has opened its largest branch in the UAE in Ajman’s Al Nuaimiya area, expanding its presence in the country’s growing technology and artificial intelligence retail market.
The new outlet was inaugurated under the patronage and in the presence of His Excellency Engineer Sheikh Essa bin Abdullah Al Nuaimi. The opening ceremony was attended by business leaders, media representatives and social media influencers.
Store expansion
Covering around 4,000 square metres across two floors, the new branch is the company’s fifth store and its largest to date. RA Electronics Store already operates branches in Dubai, Sharjah and Ajman.
The outlet offers more than 100 international brands across consumer electronics, gaming products, smart home devices, smartphones, computers, accessories, AI-powered solutions and other digital products. It also features products under the company’s own brand.
Founders’ vision
Commenting on the launch, founders Rahaf and Ali said: “The launch of RA Electronics Store is driven by a vision to keep pace with global technological development and provide consumers in the UAE with a unique retail experience. The UAE represents one of the world’s most advanced markets in innovation and digital transformation. Over the past period, we have worked to create an integrated concept that combines a diverse portfolio of global brands, high-quality services, and an exceptional customer experience.”
They added that selecting the UAE for expansion was a strategic decision, citing the country’s digital infrastructure, economic environment and growth opportunities in technology and artificial intelligence.
Growth plans
Akram Ismail Hussein, Executive Director of RA Electronics Store, said: “We have an ambitious expansion plan aimed at opening 50 branches within the next two years across different locations, strengthening the brand’s presence and expanding its customer base in the UAE and the wider GCC region.”
General Manager Ammar Al Jamos said the project was developed over the past year and a half to bring leading global technology brands together under one roof in response to increasing demand for smart devices and advanced technology in the UAE.
The company also announced plans to expand across all seven emirates by 2028 before entering GCC, Middle East and international markets. Its strategy also includes technical support, warranty services and after-sales support alongside its retail operations.
tanvir@dubainewsweek.com
