Emirates has signed a Memorandum of Understanding (MoU) with Crypto.com to explore the integration of cryptocurrency payment options into its digital systems, with implementation expected next year.
Partnership details
The agreement focuses on incorporating Crypto.com Pay into Emirates’ payment platforms while ensuring security and regulatory compliance.
The MoU was signed by Adnan Kazim, Emirates’ Deputy President and Chief Commercial Officer, and Mohammed Al Hakim, President of Crypto.com’s UAE operations. The signing took place in the presence of His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive of Emirates Airline & Group.
Exploring digital currency
Adnan Kazim said: “Partnering with Crypto.com to integrate cryptocurrency into our digital payments system reflects Emirates’ commitment to meeting evolving customer preferences, in addition to tapping into younger, tech-savvy customer segments who prefer digital currencies. This strategic move is in line with Dubai’s vision to be at the forefront of financial innovation while at the same time providing our customers with greater flexibility and choice in how they transact with Emirates.”
In addition to technical integration, both companies will collaborate on promotional campaigns to raise awareness and encourage adoption of the crypto payment option.
Dubai’s crypto focus
Eric Anziani, President and COO of Crypto.com, said: “We’re delighted to complete the signing of this important MoU with Emirates Airline. As we continue to expand the everyday use case for crypto, integration with exceptional partners such as Emirates will bring real momentum to the digital asset industry and enable both companies to offer genuine innovative finance solutions for our customers. We look forward to working together as we continue to build our crypto offering in the GCC.”
The move aligns with Dubai’s broader efforts to position itself as a global cryptocurrency hub, supported by advanced regulation and a growing ecosystem. Several companies in the emirate, from real estate firms to telecom providers, have already adopted cryptocurrency as a payment option.
tanvir@dubainewsweek.com
