Dubai is preparing to kick off the 2025 edition of Dubai Summer Surprises (DSS), a citywide summer festival running from June 27 to August 31.
Organised by Dubai Festivals and Retail Establishment (DFRE), this year’s DSS will feature new events, shopping deals, family-friendly experiences, and live performances across the emirate.
New shopping phases
For the first time in DSS history, the event will feature three distinct retail phases. These include the Summer Holiday Offers (June 27 – July 17), Great Dubai Summer Sale (July 18 – August 10), and Back to School promotions (August 11 – 31). Each phase will offer a range of limited-time sales, mall activations, and exclusive deals.
Shoppers can also expect raffles, flash sales, and daily surprises throughout the festival. Participating locations include major malls and retail destinations across Dubai.
Live concerts and shows
This year’s entertainment calendar includes a variety of concerts and live performances. The opening weekend celebrations will take place from June 27 to 29. Among the confirmed acts are:
- Jazziyat ft. Banah at Jumeirah Zabeel Saray on June 27
- Adnan Sami at Coca-Cola Arena on June 29
- Adonis at Dubai Opera on July 3
- Shreya Ghoshal at DWTC on July 19
- Made in Kuwaiti play at Dubai Opera on August 29–30
In addition, the Beat The Heat DXB concert series will return to Dubai World Trade Centre from July 4 to 13, beginning with performances by Tul8te and Almas. Tickets for the concert series are now on sale.
Dining and family deals
Dining events will include the return of Summer Restaurant Week from July 4 to 12, offering set menu deals at various restaurants. Families can also enjoy special staycation packages and discounted access to theme parks and attractions throughout the city.
DFRE has announced that additional concerts, dining concepts, and retail promotions will be revealed in the coming weeks as part of the full DSS 2025 calendar.
Dubai Summer Surprises 2025 is supported by key sponsor Commercial Bank of Dubai, along with strategic partners including Emirates Airline, Majid Al Futtaim, ENOC, talabat, and others.
tanvir@dubainewsweek.com
