Dubai Mall, the world’s most visited retail destination, will host the inaugural Dubai Mall Festival of Fashion on January 29 and 30, 2026.
The two-day event is expected to draw global attention, featuring fashion masterclasses and a major industry awards ceremony.
Masterclasses across mall
Twelve fashion-focused masterclasses will be held at various venues inside Dubai Mall during the festival. These sessions will feature leading designers, influencers, and industry figures sharing insights on creativity, innovation, and trends.
Fashion awards at Armani Hotel
The festival will conclude on January 30 with the Dubai Mall Global Fashion Awards, hosted at Armani Hotel Dubai. This ceremony is positioned as one of the largest fashion award events in the region, celebrating both international and regional talent.
The event is being organised in partnership with Lana, the Arabic digital news platform. As part of the collaboration, Lana will publish a special edition magazine, Dubai Mall Festival of Fashion, available throughout the mall from January 1, 2026. The edition will offer exclusive previews, talent profiles, and a detailed guide to the event.
Open and invite-only events
Festival activities will include a mix of public and invitation-only sessions. Registration and ticketing details will be announced on November 1 via Lana’s website and app.
A Dubai Mall spokesperson said, “As the most visited retail destination on earth, Dubai Mall has always been at the heart of culture, lifestyle, and luxury. With Dubai Mall Festival of Fashion, we are proud to elevate our reputation as not just a shopping destination, but the centre of global fashion. This event will celebrate creativity, diversity, and the timeless appeal of style, while bringing together the brightest talents from around the world.”
With its combination of educational sessions, high-profile recognition, and industry collaboration, the event aims to reinforce Dubai’s growing influence in the global fashion industry.
tanvir@dubainewsweek.com
