Dubai Jewellery Group has wrapped up its Dubai Shopping Festival 2025–26 campaign after more than a month of retail activity across the city.
Running from December 5, 2025, to January 11, 2026, the campaign offered shoppers a chance to win from a total pool of five kilos of gold with jewellery purchases of Dhs1,500 or more.
Retail participation
Around 300 jewellery outlets took part, with 17 winners announced through weekly raffle draws. A limited flash sale held from January 2 to 4 offered discounts of up to 80 per cent on selected jewellery.
Commenting on the campaign, Dubai Jewellery Group Chairman Tawhid Abdullah said the initiative highlighted the continued strength of the jewellery sector during DSF, even amid high gold prices.
The campaign attracted residents and visitors and remained one of the most followed retail promotions during the festival period.
tanvir@dubainewsweek.com
