du has launched a new brand campaign in the UAE that focuses on how technology can help bring people, communities and ambitions closer together.
The campaign, titled “Bridging the Space Between Us,” places emphasis on human experiences and the role of digital services in everyday life.
‘Bridging the Space Between Us’
The campaign highlights du’s aim to narrow various types of distance, whether physical, emotional or professional. It introduces stories and scenarios that show how the company’s services support daily interactions, work needs and personal goals.
According to du, the campaign reflects its broader strategy of building a digital-first environment across the country. This includes services from its sub-brands such as du Pay, du Business, du Tech and du Infra, each offering tools for financial services, enterprise solutions, technology support and infrastructure development.
Community engagement
As part of the campaign, du is inviting residents to share which “spaces” they hope to see bridged through an online platform. The company also plans to work with partners from lifestyle, technology, entertainment and business sectors to broaden the campaign’s reach.
Fahad Al Hassawi, CEO of du, said: “At du, we believe technology’s greatest power lies in the spaces it bridges, between dreams and reality, between communities and opportunities, between who we are today and who we aspire to become tomorrow. Our new campaign represents our commitment to ensuring that every person, every business, and every community across the UAE has the digital foundation to turn their ambitions into achievements.”
tanvir@dubainewsweek.com
