Chery Group and its premium brand OMODA&JAECOO reaffirmed their commitment to environmental sustainability and ecological responsibility during the IUCN World Conservation Congress 2025 in Abu Dhabi.
Focus on nature-based solutions
As an official sponsor of the event, Chery Group showcased its focus on sustainable growth through Nature-Based Solutions (NbS), highlighting the company’s goal of balancing industrial innovation with environmental preservation.
Mr. Will Li, Executive Vice President of a Chery subsidiary in the UAE, delivered a keynote speech during a panel titled “Accelerating NbS Globally: The IUCN–Chery Partnership for People and Planet.” He outlined the company’s philosophy, “In Somewhere, For Somewhere, Be Somewhere,” which emphasizes creating local value and positive community impact through responsible global practices.
“Our success as a business is tied directly to how well we protect our shared home,” Mr. Li said. “We believe that true innovation combines technology, responsibility, and care for the planet.”
Partnership with IUCN
Mr. Li discussed the ongoing “Cherish the Nature” Global Partnership Program, launched in 2024 with the International Union for Conservation of Nature (IUCN). The initiative aims to conserve and manage more than 10 million hectares of critical ecosystems worldwide by applying NbS principles that connect environmental protection with economic and social benefits.
Among the program’s key efforts is a seagrass restoration project in Andalusia, Spain, focused on protecting Posidonia meadows threatened by rising sea temperatures and tourism activities.
OMODA&JAECOO has been actively involved in these initiatives, working with IUCN experts to implement NbS strategies. “OMODA&JAECOO’s participation reflects our belief that the future of mobility must evolve in harmony with nature,” Mr. Li said. “We are not only designing intelligent vehicles — we are designing a sustainable future.”
Expanding innovation and mobility
Mr. Li also highlighted OMODA&JAECOO’s growing innovation ecosystem, including the AiMOGA intelligent robot, which represents the brand’s focus on human-centric AI. The company plans to host the International User Summit 2025 in China to promote collaboration on intelligent mobility solutions.
Earlier this month, OMODA&JAECOO launched the JAECOO J7 SHS (Super Hybrid System) in the UAE, introducing an energy-efficient model featuring advanced hybrid technology. The company also plans to unveil the OMODA C7 in January 2026, further strengthening its lineup of intelligent green vehicles.
Long-term sustainability vision
Mr. Li emphasized that Chery’s sustainability strategy is based on a triple-bottom-line approach of ecological impact, economic empowerment, and social benefit. “Every conservation project we support must protect nature, empower people, and build resilient communities,” he said.
Through its collaboration with IUCN, Chery is currently supporting five major marine and water resource protection projects around the world. The company’s approach combines innovation, technology, and long-term collaboration to create sustainable environmental solutions.
“The true value of a company lies not just in the products it makes, but in the responsibility it carries for the planet’s future,” Mr. Li concluded.
