Amazon.ae’s 11.11 sale runs from November 5 to 12, offering UAE shoppers discounts of up to 70% on groceries and up to 60% on electronics, beauty, fashion and home products.
Amazon UAE 11.11 sale runs for eight days
UAE shoppers will have eight days to take advantage of discounts across more than 30 product categories when Amazon.ae launches its 11.11 Sale on November 5.
The sale begins at 12.01am UAE time and runs until November 12, with offers covering everyday essentials, electronics, fashion, beauty, fitness equipment and home appliances.
Customers can shop through Amazon.ae , with delivery options including Amazon Now, two-hour Rush delivery, Same-Day and One-Day Delivery.
Discounts on groceries and everyday essentials
Shoppers can find discounts of up to 70% on everyday essentials, including coffee, bottled water, pantry products, laundry supplies and cleaning products.
Participating brands include Nestlé, Al Ain, Cadbury, Ariel, Fine, Comfort, Coca-Cola and Starbucks.
Customers can also get up to 50% off selected fresh food products, including fruits, vegetables, meat, seafood, dairy products, frozen food and beverages.
These offers will be available through Amazon Now, which provides delivery in minutes, with products from brands including Barakat, Farm Fresh, Hayatna and Ajwan.
Electronics and home appliances up to 60% off
The sale will include discounts of up to 60% on selected electronics, including smartphones, tablets, televisions, laptops, headphones, gaming consoles and accessories.
Brands featured include Samsung, Sony, HONOR, Hisense, TCL, Dell, HP, LG, Nintendo and PlayStation.
Amazon Devices, including Echo, Kindle and Ring products, will also have discounts of up to 60%.
For home shoppers, selected products will include vacuum cleaners, coffee machines, air fryers, air purifiers, refrigerators, washing machines and cookware.
Brands include Dyson, NINJA, Samsung, Bosch, Philips Hue, Nespresso, De’Longhi and Smeg.
Beauty and fashion deals for UAE shoppers
Beauty and personal care products will have discounts of up to 60%, covering skincare, perfumes, haircare, makeup and grooming products.
Participating brands include L’Oréal Paris, Garnier, Maybelline, CeraVe, Neutrogena, NIVEA, Dyson, Lancôme and Estée Lauder.
Fashion shoppers can also find discounts of up to 60% on selected clothing, footwear, watches, handbags, sunglasses and luggage.
Brands include adidas, PUMA, Skechers, ASICS, Calvin Klein, Tommy Hilfiger, Crocs, Ray-Ban, Seiko and Tissot.
Special offers for fitness enthusiasts
The 11.11 Sale will coincide with the Dubai Fitness Challenge, with Amazon offering discounts of up to 40% on selected sportswear and fitness equipment.
Products from brands including Oura, Owala, Optimum Nutrition, Neuro and Speedo will be available through Amazon’s Dubai Fitness Challenge page .
Visitors to Dubai Fitness Challenge can also visit Amazon’s booth at Kite Beach Village to participate in activities and explore fitness and wellness products.
Free and faster delivery options for Prime members
Amazon is also highlighting its delivery services during the sale.
Amazon Now will provide delivery in minutes for selected everyday essentials and fresh products. Prime members can receive free Amazon Now delivery on orders above Dhs 25.
Two-hour Rush delivery will also be available on thousands of products, free for Prime members on orders above Dhs 100. Same-Day and One-Day delivery options will be available on eligible products.
New Prime members can also receive 50% off their first four orders, as well as savings of up to Dhs 20 on each subsequent order, subject to applicable terms and conditions.
Additional bank discounts and payment options
Shoppers will have several additional ways to save during the sale.
ADIB cards: Customers using eligible ADIB Covered or debit cards can receive discounts of up to 25% on qualifying orders.
Amazon Card: Customers can receive up to 6% back on eligible Amazon.ae purchases.
eGift cards: Customers purchasing an Amazon.ae eGift Card worth Dhs 400 by November 13 can receive up to Dhs 40 in promotional credit.
Flexible payments: Tabby and Tamara will offer four interest-free instalments, while eligible bank partners will provide 0% instalment plans.
Amazon will also offer selected international products through its Global Store, sourced from its US, UK and German stores, with free international delivery on eligible orders.
Customers shopping through Amazon Bazaar can receive up to 25% off, with a minimum discount of Dhs 11, by using the code SD11 when purchasing seven or more eligible items. Terms and conditions apply.
Amazon Middle East, North Africa and Turkey Vice President Stefano Martinelli said: “We’re heading into one of the most exciting shopping seasons of the year across the UAE, and our returning 11.11 Sale kicks us off with incredible value for Amazon.ae customers. With millions of deals across the local and international brands they love, fast delivery, and more ways to save, we’re making it easier than ever for shoppers to get the most out of every purchase.”
The Amazon.ae 11.11 Sale runs from November 5 to November 12, 2026. Offers, delivery eligibility and promotional benefits are subject to terms and conditions.
tanvir@dubainewsweek.com
