Union Coop has signed a Memorandum of Understanding with NRTC Dubai International Vegetables & Fruits Trading LLC to support locally produced goods and improve supply chain efficiency in the UAE.
The agreement was signed on the sidelines of the ‘Make it in the Emirates’ initiative, organised by the Ministry of Industry and Advanced Technology, as part of efforts to strengthen the country’s industrial sector and promote local products.
The MoU was signed by Shuaib Al Hammadi, Director of Community Relations at Union Coop, and Mohamed Al Rifai, Group CEO of NRTC, in the presence of senior officials from both organisations.
Focus areas
The partnership will focus on increasing the availability of UAE-grown products, improving operational efficiency, and exploring opportunities in innovation and technology. Both sides will also work on joint marketing initiatives aimed at supporting the national economy.
Shuaib Al Hammadi said: “This partnership represents an important milestone in our vision to support local production and enhance the sustainability of supply chains within the UAE. At Union Coop, we believe in building strategic alliances with trusted partners such as NRTC to deliver added value to consumers, while also supporting the UAE’s direction toward food security and sustainable development.”
He added: “We will continue to advance our operational and commercial ecosystem in line with global best practices. This agreement opens new avenues for collaboration in innovation and marketing, further strengthening the competitiveness of UAE products in local markets.”
Mohamed Al Rifai said: “This partnership reinforces our commitment to strengthening the UAE’s supply chain ecosystem and advancing the role of locally produced goods in the market. Together with Union Coop, we aim to enhance efficiency, drive innovation, and deliver greater value to consumers.
Union Coop’s leadership in supporting local products makes them a strategic partner as we continue to contribute to the UAE’s food security goals and sustainable economic growth.”
The agreement aligns with wider national efforts to enhance integration across the UAE’s food and trade sectors, while supporting long-term economic and development objectives.
