Parkin Company PJSC has signed a five-year agreement with Al Futtaim Group to manage and enforce parking rules across several major retail destinations in Dubai.
Pod parking focus
The agreement covers designated People of Determination parking spaces at three locations: Dubai Festival City Mall, Festival Plaza, and Arabian Center.
A total of 107 POD parking spaces will be managed under the deal, including 61 at Dubai Festival City Mall, 30 at Festival Plaza, and 16 at Arabian Center. The focus will be on improving compliance and ensuring these spaces are used correctly.
Enforcement system
Parkin will handle enforcement operations, including issuing and validating fines, as well as managing customer feedback and disputes. The company said insights from daily operations will be used to improve compliance and the overall parking experience.
The project will also include the use of License Plate Recognition technology to monitor vehicles in real time. Parkin will oversee the installation, operation, and maintenance of these systems.
Eng. Abdelrahman Alshuweihi, Director of Operations at Parkin, said: “Partnering with Al Futtaim reflects our commitment to combining retail and operational excellence with advanced enforcement capabilities to deliver an exceptional customer experience. Through the deployment of automated license plate recognition and structured oversight processes, Parkin will create a transparent and efficient parking environment that serves both visitors of Al Futtaim’s locations and the wider Dubai community.”
Hayssam Hajjar, Executive Director of Asset Management at Al Futtaim, said: “Enhancing operational efficiency while elevating the customer experience across remains a core priority across our retail destination. Parking is a key part of the visitor journey, influencing both access and overall experience. Through our collaboration with Parkin, we are delivering a more seamless, technology-enabled experience that enhances how our customers interact with our destination.”
The agreement expands Parkin’s work in the private sector and adds to its managed parking portfolio across Dubai’s retail and commercial locations.
tanvir@dubainewsweek.com
