Dreame Technology, the global smart home appliance brand, has announced an expansion of its product range in the UAE, extending from robot vacuums to major home appliances, home entertainment, and intelligent household technologies.
New product categories
The expansion follows Dreame’s entry into the UAE market in 2024, when the brand gained traction with high-performance robot vacuums and wet-and-dry cleaning systems. The company is now adding washing machines, refrigerators, and large-format televisions to its portfolio, moving beyond single-category offerings toward a fully integrated home technology ecosystem.
The new washing machines feature 530mm drum configurations and advanced motion systems designed to improve cleaning efficiency while reducing fabric wear. Some models include high-temperature wash programmes to support hygiene-conscious households.
Dreame’s new refrigerators are equipped with inverter compressors and multi-air flow cooling systems, providing consistent temperature control and improved energy efficiency. The brand has also introduced its first 86-inch Mini LED 4K television in the UAE, featuring Dolby Atmos audio and Google TV functionality.
Market growth
The expansion comes as demand for smart home technologies in the Middle East continues to rise. Research by Mordor Intelligence projects the regional smart home market will grow from around USD 10.54 billion in 2025 to USD 29.73 billion by 2031. Factors supporting growth include smart city initiatives, widespread fibre connectivity, and increasing interest in energy-efficient, digitally integrated homes.
Retail presence
To support its growth, Dreame has expanded its retail footprint across the UAE. The brand operates dedicated stores at Mall of the Emirates and Dubai Hills Mall, alongside partnerships with electronics retailers such as Sharaf DG, ACE, and Jumbo. Large-format displays are active at several Union Coop and Eros locations, with further outlets planned. Dreame products are also available online via Amazon, Noon, and the brand’s website, with distribution supported by Eros Electricals LLC.
Johannes Mueller, Regional Director for the Middle East and Africa, said: “The UAE represents one of the most dynamic consumer technology markets globally, where demand for intelligent home solutions continues to grow rapidly as consumers increasingly adopt connected devices designed to simplify everyday living. Our expansion into new product categories reflects Dreame’s long-term commitment to the region and our ambition to build a fully integrated smart home ecosystem that combines engineering innovation, intelligent automation and premium performance.”
Dreame’s move highlights its strategy to position itself as a multi-category player in the UAE smart home market, offering connected solutions aimed at modern households.
tanvir@dubainewsweek.com
