Mira Developments successfully hosted its flagship community event, Mira Run, at Dubai Design District, bringing 500 participants for a morning run shaped around personal goals rather than competition.
Now in its second edition, Mira Run has grown into an event defined more by intention than by speed or rankings. Runners of different ages, backgrounds, and fitness levels gathered along the Dubai Canal to take part in a format that allowed each participant to run their own chosen distance — at their own pace and on their own terms.
This concept – “A Distance Only You Can Cover” – places personal commitment at the centre of the experience. Participants selected their running distance in advance, shifting the focus away from competition and towards individual goals and self-defined achievement. By encouraging runners to measure success against their own expectations rather than others, the event reinforced Mira Developments’ belief that true progress — in sport, in lifestyle, and in community — begins with personal choice and accountability.
“We never wanted Mira Run to be about who’s faster or stronger,” said Timur Mamaikhanov, Co-Founder and CEO of Mira Developments. “It’s about showing up, choosing a goal, and seeing it through. That mindset — whether in running, in building communities, or in life in general.”
Following the success of this year’s event, Mira Developments has confirmed the next Mira Run, as part of its continued commitment to initiatives that support healthier, more balanced, and more connected ways of living.
Press Release
