Dubai Gold Souk Extension has launched its annual Shop & Win campaign, giving shoppers the chance to win a custom gold Mercedes-Benz S-Class 500. The promotion runs from December 11, 2025, to February 8, 2026.
Festive shopping
During the campaign, shoppers will receive one raffle entry for every Dhs 500 spent at gold, jewellery, and watch stores. Retailers across the destination are offering seasonal promotions, including reduced making charges and discounts on selected diamond jewellery.
The initiative coincides with the festive gifting season and the busy winter wedding period, making it a key shopping period in Dubai. Dubai Gold Souk Extension hosts more than 295 stores, including gold and jewellery shops, watch outlets, and perfume boutiques, giving residents and tourists a wide variety of gifts to explore.
Beyond the campaign, the Dubai Gold Souk Extension offers year-round shopping and dining experiences. Visitors can explore jewellery boutiques, bullion traders, perfume shops, and cafés, all within walking distance of several internationally recognised hotels.
Campaign details
The Shop & Win promotion runs until February 8, 2026, at Dubai Gold Souk Extension. Shoppers earn one raffle entry for every Dhs 500 spent at participating gold, jewellery, and watch stores, with the top prize being a gold Mercedes-Benz S-Class 500.
This annual initiative aims to enhance the festive shopping experience while rewarding customers with unique prizes.
