Silicon Central, a vibrant shopping destination in Dubai Silicon Oasis, is gearing up for “The Ramp,” a major fashion event taking place on September 27 and 28, 2024.
This two-day event will feature the latest autumn collections from a variety of top brands, along with entertainment and a unique shopping experience.
The Ramp at Silicon Central
The event will feature 16 professional models and 10 child models walking the runway to present collections from 21 renowned brands. Max is the main sponsor, with Joyalukkas supporting alongside Lulu hypermarket. The show will include a wide range of styles, from luxury couture to casual kids’ wear, appealing to diverse tastes and age groups.
Participating brands include Tanishq, Joyalukkas, Jawhara, Shree, Manyavar, Giordano, Babyshop, and many more, making it one of Dubai’s largest multi-brand fashion showcases this year.
Mr. Salim MA, Group Director of Lulu Group International, stated, “The Ramp is not just another fashion show; it’s a celebration of style, culture, and community. We aim to create a shopping experience that is as diverse as our audience. We look forward to welcoming fashion enthusiasts from across the city to Silicon Central for this special event.”
Live performances
In addition to runway shows, attendees can enjoy live performances from a saxophonist, a violinist, and salsa dancers, adding excitement to the atmosphere. Over 100 influencers and VIP guests, along with media representatives, are expected to attend, ensuring wide coverage across social media and local press.
Guests will have the chance to purchase the showcased clothing directly from participating stores, providing a unique opportunity to engage with the latest collections.
By hosting “The Ramp,” Silicon Central aims to strengthen its position as a hub for fashion and lifestyle experiences in Dubai. The event will also foster connections among designers, models, and industry leaders, further enhancing the city’s evolving fashion scene.
tanvir@dubainewsweek.com
