256 Dubai real estate brokers fined for violating advertising rules

by Staff Reporter
256 Dubai real estate brokers fined for violating advertising rules

As part of its ongoing efforts to ensure compliance with regulations standards in the real estate sector, Dubai Land Department (DLD) has announced the results of inspections and control of real estate brokers, companies, and projects during the first half of 2024.

This initiative aims to regulate the field and enforce the laws that enhance the attractiveness and stability of Dubai’s market.

According to statistics released by Dubai Land Department, the Real Estate Control Department conducted 450 field inspection tours on companies and real estate projects, and 1,530 inspections on associated advertisements during the same period. As a result, over 1,200 legal warnings were issued, and 256 brokers were fined for not complying with the terms and conditions of advertisements.

Dubai Land Department is currently working on employing artificial intelligence technologies for ad monitoring, with official implementation to take place soon. This will significantly contribute to the governance of the control process and reduce related violations.

tanvir@dubainewsweek.com

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